+961 3 67 61 61


Not All Sales Trainers Are Created Equally

Today I would like to discuss sales training & sales trainers. Trainers are great people because they share their knowledge and go all the way to give from their experiences and know how to others. In other words trainers are people who try to help other people by further developing their skills and know how to help them achieve better results in whatever it is they specialize in.

Our own sales trainer is Jihad Abou Zeid, who is very well known in the field of sales training since 2000. He started his career as a direct salesman and quickly became a team leader and a sales manager. He then joined DDI as a Sales Director, later became a partner, and then started another company Realty Lebanon, and by 2015 established Fikr Training as a separate entity for training and business consultancy. Jihad Abou Zeid, or JAZ as he is fondly called by his colleagues and friends, found his true passion in sharing his knowledge and training thousands of sales people for the past 16 years.

Jihad trained countless of sales people in several countries in the Middle East & North Africa, and has been running training seminars on a monthly basis for private companies, one to one coaching and public seminars. His main success relies on his deep understanding of the sales process, clients behavior and his in depth knowledge of human behavior, all has been learned from direct sales experience as his natural abilities to lead and manage peoples skills, as well as effective communication skills. Many people trained by Jihad attest to the fact that he has changed their life completely and helped them to achieve success in business and personal achievements.

Jihad Abou Zeid, sales trainer, NLP Master Practitioner and NLP Trainer, has a Masters degree in Law, yet he chose his career in sales and have written many books about sales, human behavior, self control, positive thinking and the Art of Dealing with People. What is really outstanding about Jihad is that after 16 years, he is still, and always will be, a star salesman. He believes in teaching only what he can actually do and achieve every single day. He still meets clients and closes deals every single day doing exactly what he trains and following the exact same principles that he teaches in his seminars.

His favorite quote:

If you cannot drive, you cannot teach driving.

When you are ready to learn a new skill or to polish on your existing skills, be sure to chose a trainer who has “Been there, Done that” and actually does what he preaches. At Fikr Training:

We don’t teach theory, We practice what we preach. 

Fikr Training sales programs and seminars are not the usual normal sales materials, we go much further into more detail and more practice of real life scenarios. We don’t say ‘close the deal’, we actually show our participants HOW to CLOSE the DEAL.

We don’t say ‘get an appointment’ we hold our trainees by the hand and spell out exactly WHAT to SAY to get that appointment, and HOW to SAY it.

Market conditions change, clients expectations change. As we are in the business of sales, we evolve with the markets and continue to develop new sales programs according to our own experiences and the market trends that we deal with in our every day sales experience.

No sales talk is ever complete without mentioning NLP, which is an integral part of communications. In our sales training and sales seminars, we train about the use of NLP in business and how to use NLP to communicate more effectively and to help you in closing more deals and building positive relationships with your clients and colleagues.

For more information about our sales training seminars and NLP seminars, check our main website Fikr Training By Jihad ABou Zeid.

Read more

What is NLP ? – NLP in Lebanon

NLP is a word that has a lot of Buzz lately, where people use it in a variety of contexts. If you ask twenty people what is NLP? you will probably get 20 different answers, all of them have some kind of truth, but not the whole story.

NLP is not new, it has been around for at least 30 years, however in recent years it has gained popularity, specifically among consultants using it in business. Also NLP has been greatly used by therapists who try to help people through various ways have combined NLP practice into their therapy.

So what is NLP?

NLP stands for Neuro-linguistic programming which says a lot about what NLP is all about.

Neuro relates to our nervous system, which is basically what our brains are wired through.

Linguistic relates to the Language and the ability to communicate as humans using language as a main tool of communication between people, using language as spoken or written words.

Programming is exactly what it says, to create a program. According to the English Dictionary, it is the action to process or schedule something.

So putting all the above together NLP is the process by which we program our minds using language and words to do so. Some people like to call it the ability to rewire our brains, others call it changing our behaviors. All of them are correct.

So why is it all of a sudden such a great interest, specifically in Lebanon, where we have been hearing a lot about NLP and NLp training in sales, in business, and other areas.

The main reason of the interest is because NLP actually works. According to the founders of NLP, John Grinder and Richard Bandler, NLP is derived from psychological studies, except NLP is not about understanding cause and effects of psychology, rather the process of using methods and techniques that work without the hassle of having to dig deep into the human mind or to analyze a specific situation to find the cause and effects, that would be the role of a psychiatrist that have studied for years psychology and the human mind.

NLP is about practice and nothing more. Practice of actual methods and techniques that have been proven to work in 90% or more cases.

Most importantly NLP is a tool that can be used by anyone to achieve new habits, new behaviors and a new way of thinking, only if the person accepts and wants change in their lives.

NLP can help to achieve happiness by creating new possibilities, and opening new opportunities for those who seek them. the way to do this will vary by person and on a one to one basis, as happiness and change are different and specific for each and everyone of us. NLP will work differently for different people, the techniques are there to help people individually each according to his / her case.

After all the mind is still a great mystery, and no one can claim that they know or understand how it works.

Author: Hala Tahouf




Read more